Response Web Design

Simply Scuba

Date

Jan 2014

Client

Simply Scuba

Role

Digital design lead

This scuba diving specialist e-commerce store needed a total re-brand as well as website design.

My role was as a lead digital designer Responsibility for IA, Design look and feel, UX, User testing (in collaboration with UX researcher), stakeholder engagement for visual and technological design, accessibility expert

The project

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Simply Scuba embraces technology. utilising the latest digital and equipment innovations to become the leading online retailer for scuba diving equipment.

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My responsibility:

Information Architecture
Visual Design look and feel
Email marketing
Brand coherence
User Experience
User testing
Stakeholder engagement for visual and technological design.

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