About
Me
Building products is what I do. With a focus on responsive web and mobile devices, I fight to balance user experience and business needs through the full creative process. From strategy, user experience, interface design, visual design, prototyping, and iteration, I thrive when I’m solving hard problems and seeing them all the way through.
I have 9 years professional experience. In that time, I’ve been involved in every part of the process — defining product goals and strategy, solving user and business problems, building comprehensive design systems, growing teams, working with engineers, building interactive prototypes, extensive user testing, and even pushing code. I believe the best products involve design from the very beginning, and strive to build experiences that are are as enjoyable as they are valuable.
I have 9 years professional experience. In that time, I’ve been involved in every part of the process — defining product goals and strategy, solving user and business problems, building comprehensive design systems, growing teams, working with engineers, building interactive prototypes, extensive user testing, and even pushing code. I believe the best products involve design from the very beginning, and strive to build experiences that are are as enjoyable as they are valuable.
PROJECTS
BBC Top Gear
BBC Sounds
BBC Player
BBC Account
BBC Studios
The Simply Group
SKILLS
Design strategy
Creative direction
Design systems
Collaboration
Workshops
User Research
Inclusive design
01
Design strategy
This is where it all starts. Your design should be unique. It should tell the right stories and evoke the right connections.
UX strategy means killer design strategy. By defining every aspect of the user experience before initiating the design phase, you're giving your team direction for all aspects of the design. This means fewer misunderstandings, and less rework and resource wastage during the design process.
02
Product vision
I strive to make digital products that are both functional and beautiful. I focus on results but I design for humans.
I aspire to design and build products that are useful, pleasant and meaningful. To me, good design solutions come from deep empathy of the users, good understanding of the problem, constraints and business objectives, iterations closely with user feedback, and intentional decisions with solid reasoning.
03
Collab
I love to collaborate, and I'm at my best when I'm working with research, design, product and engineering
I believe the best products involve design from the very beginning, and inclusion of the whole product team in the creative process. Although I am more interested in design than in becoming a phenomenal coder, my technical understanding and skills have opened doors to many possibilities and help delivery of large complex products.