Responsive Web Design

Simply Hike

Date

Aug 2014

Client

Simply Hike

Role

Digital Design Lead

This hiking specialists e-commerce store, needed a total re-brand as well as website design.

My role was as a lead digital designer Responsibility for IA, Design look and feel, UX, User testing (in collaboration with UX researcher), stakeholder engagement for visual and technological design, accessibility expert

The project

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This hiking specialists e-commerce store, needed a total re-brand as well as website design. Inspired by bringing the outdoors into a online experience.

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My responsibility:

Information Architecture
Visual Design look and feel
Brand coherence
User Experience
User testing
Stakeholder engagement for visual and technological design.

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