Responsive Web Design

Simply Beach

Date

Jan 2013

Client

Simply BEach

Role

Digital design lead

This designer swimwear and beachwear store is all about the luxury beach lifestyle.

My role was as a lead digital designer Responsibility for IA, Design look and feel, UX, User testing (in collaboration with UX researcher), stakeholder engagement for visual and technological design, accessibility expert

The project

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This designer swimwear and beachwear store is all about the luxury beach lifestyle. Expressing that within a e-commerce site. was all about good clean design.

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My responsibility:

Information Architecture
Visual Design look and feel
Email marketing
Brand coherence
User Experience
User testing
Stakeholder engagement for visual and technological design.

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